No-Code/Low-Code Tools to Streamline Your Service-Based Business

Today’s no-code/low-code tools mean you don’t have to know coding to access powerful apps for your business’ tech stack. In this session, learn how to find and implement the best solutions to optimize your business, create a digital presence, and streamline processes. Today’s expert, Tanya Moushi, is a consultant at Moushi & Co, a company that applies art and philosophy to get better business results. A Squarespace expert and an advisor to executives and entrepreneurs, Tanya also founded the GECKO Model for Good Business and is an avid supporter of small businesses.

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An Introduction to No-Code/Low-Code Apps

Just as the name suggests, no-code/low-code tools are the technology that lets you build processes, do task management, create automation, and more–even if you don’t know much—or anything—about coding.

No-code/low-code tools are flexible, pre-made building blocks making it possible for users to create anything they want, even if they aren’t tech geniuses.

• Allows non-technical people to build technical things
• Speeds up build time–what once took a year is now a weekend job
• It’s faster to test, pivot
• Requires fewer investment dollars
• Gives flexibility–build whatever you want

No-code/low-code tools are perfect for anyone looking to build a website or other tech solutions for their business.

Some popular no-code tools include:

• Squarespace
• Calendly
• Google Workspace
• Asana
• Active Campaign
• Mailchimp
• Typeform
• Canva

Implement no-code/low-code tools like these and others to create a tech stack to run your business.

Use No-code/Low-code Solutions for Client Management and More

Businesses need a digital presence, even if it’s just a one-page website. No-code or low-code tools can help. Use one or more of these popular, yet easy-to-use tools to manage your sales, with client management, administrative tasks, and more.

Some solutions can even be used with the HUUB platform.

These tools are perfect for service-based fields but work with any business.

Entrepreneurs may use various no-code/low-code solutions in combination with each other to create a low-cost tech stack to manage their business. Having apps that work with each other is a great time-saver.

• Typeform lets businesses create different types of forms. Gather contact info, learn more about client needs, collect prospect data, create client management tools, etc.
• Streak, which works with Gmail, is a great tool for creating pipelines–moving clients through different stages. It also works with Typeform and Calendly.
• Calendly also works with several popular apps. For example, when a prospect or client appears in the Streak pipeline you can set up the app to transfer their contact info, etc. directly to Calendly so you can contact them using the app.
• Use Text Blaze to create text snippets, then reuse them in different applications. Save and reuse text without having to retype/copy/paste every time. Example: Use Text Blaze if you have a sentence or phrase you use in every email signature like, “Want to learn more about business, check out my book at ….”
• FreshBooks is a streamlined accounting tool for generating invoices, estimates, payments, etc.
• Squarespace Scheduling (formerly called Acuity) is another helpful tool for appointment-making, accepting payments, offering automated reminders, and more. It’s perfect for the beauty industry.
• ChatGPT is an AI solution that can be used for various jobs including auto-generating content, generating content ideas, etc.
• Caard.co lets you create one-page websites. Test out your ideas, then once you’ve seen what works, decide if you need larger web pages.

Improve Social Discoverability With No-code/Low-code Tools

In addition to no-code/low-code tools for sales, administration, and client-management-like tasks you’ll find apps for other parts of your business.

For example, some no-code/low-code tools can help you increase your discoverability on social media. Use them with Twitter, TikTok, Linked-in, etc.

One discoverability app to consider is Twemex. See what tweets by a particular user are most popular on Twitter, and identify what works best for top influencers in your industry. Use this research to figure out your own social media strategy.

Typeshare is another useful tool that works for Twitter and Linked-in. It lets you schedule/ post on platforms and cross-post, saving you time.

Notion is a great process documentation tool that works with Evernote and other applications. It is a productivity and note-taking app that lets you do task management, track projects, compile to-do lists and more. You can also use it to share information in databases and create templates.

Some other useful no-code/low-code discovery tools for entrepreneurs are:

• Typefully, which is great for writing and scheduling Twitter threads
• Tango, a tool for creating screenshots and screen recordings
• Cleanshot, a screenshot tool for Mac

More Easy Applications For Business

These and other no-code/low-code tools can be used together as a tech stack or apart, in many different ways to help you achieve your business goals, including creating brand-new content or recycling old videos/other media to generate new posts.

Referring back to Twemex, an app mentioned earlier—you can create various strategies using this one app.

One example:

• Use it to identify popular social media posts in your industry
• Then try to mimic the style of some of the most relevant influencers for your audience
• Make changes to your voice, style, and post timing
• Then test, creating brand new posts using what you’ve learned for 30 days.
• Consistency matters. So, keep testing on the same platform until you discover what works.

Use this for your social strategy or something similar. Mix it up, and see what works.

Here are a few more no-code or low-code tools you can use for content (and more.)

• Airtable is a powerful tool that lets you create your own, custom applications
• Canva is a popular tool for presentations
• There’s also Luma, which can be used with Zoom

Have old content to reuse? Consider Tactiq, an app that lets you create transcripts of your Google Meetings. Also, Rev.com which auto-generates transcripts of your videos for a low cost. Use these transcripts to create new content like blogs, you can cross post to other platforms, etc.

Or reuse other content. Splice Video Editor is a great tool for editing reels, TikToks, and other videos.

Like polls? Doodle is great for polling, but you can also use Typeform since its flexibility means it can be customized for many different tasks, including polls. Calendly can also help with your polling.

And finally, for email campaigns, consider ConvertKit. The app has templates for newsletters and other content.

By the way, today’s expert is currently developing a tool to help businesses determine which digital applications, like the no-code/low-code tools we just discussed—and others, are best for them. To learn more, sign up for newsletters at: www.Moushi.co. You can also contact Tanya Moushi at @tanyamoushi.